Brunswick Corporation (BC), a top player in the sailing industry, showcased a range of fresh offerings at the 2024 Consumer Electronics Show (CES). They introduced what they refer to as Autonomy, Connectivity, Electrification, and Shared Access technologies, offering consumers a simpler method for docking their boats.
The company also revealed new, advanced aquatic vehicles with hefty price tags. Yahoo Finance Reporter Pras Subramanian and Brunswick Corp. CEO Dave Foulkes appear on the Live show to talk about how the company manages replenishing consumer products for their high-end luxury vehicles.
“Some of our clientele are certainly affected by retail financing rates, and we are in fact launching promotional financing and other methods to incentivize buyers in that market segment,” Foulkes mentions. “A few of the bigger boats attract cash buyers, so they are slightly less reactive. However, when looking at a wider perspective, we did introduce incentives in the latter part of the previous year, which included price reductions and promotional events.”
#SAILING #premium #YOUTUBE
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