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    Goodyear Unveils Innovative ‘Intelligent Tire’ Technology During CES 2024 Keynote

    Vehicles have increasingly transformed into entities resembling computers, thanks to the sophisticated software and systems integrated into contemporary manufacturing. At CES 2024 (Consumer Electronics Show), discussions surrounding innovative technology and autonomous driving frameworks have taken center stage, defining the future of automotive technology.

    Goodyear Tire and Rubber Company (GT) is innovating the conventional tire with its new range of “intelligent tires.” At CES 2024, Yahoo Finance’s Akiko Fujita speaks with Goodyear’s President and CEO Rich Kramer about the company’s advancements in smart tire technology and its aspirations for integrating this into self-driving cars.

    “What occurs at the interface of the road and the tire, collecting that data and relaying it to vehicle driving systems to enhance safety and performance,” Kramer states. “The objective is to make vehicles safer and improve their functionality based on specific use cases.”

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