Reporting from the Consumer Electronics Show (CES), Akiko Fujita converses with Qualcomm CEO Cristiano Amon (QCOM) regarding strategies to enhance on-device AI functionalities in 2024, encompassing applications in the automotive sector.
Amon expresses that Qualcomm is “extremely pleased” to be venturing into automotive technology, particularly as vehicles progressively transform into “a computer on wheels,” delivering more engaging user experiences. He highlights numerous pivotal domains including self-driving capabilities, safety enhancements, and the eagerly awaited adoption of generative AI.
Concerning generative AI within vehicles, Amon articulates that the objective is to facilitate customized automobiles capable of interacting with drivers, such as setting reminders and acting as a “digital assistant.” Qualcomm intends to drive more seamless in-cabin engagements through AI, with cars evolving according to owners’ preferences and routines over time.
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