OnlyFans, established by British entrepreneur Timothy Stokely, has rapidly grown into one of the internet’s most successful platforms during the pandemic. It offers a simple business model that allows creators to place their content behind a paywall, charging subscribers either a monthly fee or a one-time tip for access.
With a user base approaching 220 million, of which around 2.2 million are content creators, the subscription-based platform has seen significant developments since Finbold reported on its top three earners in February. Some high-profile figures, such as Cardi B, Blac Chyna, and Bella Thorne, have since left the site.
Iggy Azalea
In an unexpected turn, the top-earning creator on OnlyFans for 2024 is Iggy Azalea, the Australian rapper and entrepreneur.
Azalea joined the platform in January as part of her yearlong multimedia campaign, ‘Hotter Than Hell,’ aimed at promoting her fourth album, currently on hold. Drawn to the platform for its minimal restrictions, she decided to share non-explicit behind-the-scenes content.
With a subscription fee of $25 per month, it is estimated that she has earned around $9.2 million each month. However, she has recently stepped back from OnlyFans to focus on her new cryptocurrency project, Mother Iggy (MOTHER), which currently has a market cap of $58 million.
Coco Austin
Coco Austin, a model and media personality recognized for her relationship with rapper Ice T, utilizes the platform to share a blend of suggestive photos, behind-the-scenes moments, and personal engagements with fans. She began her journey on OnlyFans in February 2023 and has since cultivated a significant following.
As of now, with roughly 280 posts, Austin has achieved remarkable earnings amounting to approximately $9 million monthly, with a subscription fee of $19.99 per month.
In addition to her success on OnlyFans, Austin adeptly balances her online presence with various television roles and modeling assignments.
Mia Khalifa
Mia Khalifa comes in as the third highest-earning creator on the platform in 2024—she is a former adult film star, media personality, and influencer.
After a brief stint in the adult industry, Khalifa smoothly transitioned to social media influencing, sports commentary, and online advocacy, maintaining her public visibility.
A vocal critic of the conventional adult film sector, Khalifa has reportedly earned around $6.5 million monthly from OnlyFans this year, with a subscription fee of $10.80, all while leveraging her extensive social media following of 22 million.
Image Source: Iggy Azalea @ Instagram